About Trash to Treasure

Trash to Treasure is a company-led sustainability initiative born from the urgent need to address the harmful impacts of plastic waste and climate change. Through our program: discarded plastic, especially used Urban Kitchen products, are transformed into durable reusable eco-lumber and other upcycled products. This innovative approach promotes a circular economy by continuously reusing materials, significantly reducing the environmental footprint.

Partnering with Precious Plastics Philippines, Sentinel Upcycling, and other upcyclers, we aim to create sustainable solutions that reduce waste while providing long-term value to communities. Together, these partnerships drive environmental change at the grassroots level, ensuring a meaningful and lasting impact.

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Our Partners

Urban Kitchen

Urban Kitchen is a trusted Filipino brand that has been providing modern, elegant, and practical tableware to homes for over 15 years. Known for blending functionality and style, Urban Kitchen is also a leader in sustainability. The Trash to Treasure program showcases the brand’s commitment to eco-friendly practices, transforming discarded plastic into valuable products.

Natureware by Melawares

This eco-friendly line of tableware, launched in 2017, provides sustainable options made from upcycled materials like recycled PET and renewable resources such as bamboo fiber. Natureware aims to reduce the environmental footprint of everyday dining without compromising on style or functionality.

Recycled PET: This material is more sustainable because it upcycles what would otherwise be ocean-bound or landfill-bound plastic, transforming it into reusable tableware. This process reduces environmental harm while providing functional, long-lasting products.
Renewable Materials: The bamboo-fiber and wood-grain mix products offer an alternative to traditional plastic, utilizing renewable resources to minimize environmental impact.

Precious Plastic Philippines

The Precious Plastic Philippines Foundation is dedicated to empowering communities to recycle plastic waste, turning it into valuable resources. They play a critical role in the Trash to Treasure program by providing expertise in plastic recycling, eco-lumber production, and machinery manufacturing. Their collaboration ensures that plastic waste is diverted from landfills and transformed into sustainable products that benefit local communities.

Visit the Precious Plastics Philippines website here.

Sentinel Upcycling

Sentinel Upcycling specializes in transforming waste into functional materials, actively contributing to the Trash to Treasure initiative. Their expertise in upcycling ensures that plastic waste is repurposed into valuable products that support sustainability efforts.

Lower Ground, Houseware Section, SM Department Store

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September 2025
9:00 AM- 6:00 PM

Bring your used plastics, earn rewards and discounts, and help us create a sustainable future. Together, we can turn trash into treasure!

How to Join?

The Trash to Treasure program’s four-step process: DROP – COLLECT – SORT – TRANSFORM.

DROP: Customers can drop off used Urban Kitchen products at participating locations, contributing to the sustainability movement.
COLLECT and SORT: The Urban Kitchen team, in collaboration with our upcycle partners, collects and sorts the donated plastics to prepare them for upcycling.
TRANSFORM: Our partner upcyclers turn the sorted plastics into eco-lumber and other sustainable products, giving these discarded items a second life.

Type of Plastic that we upcycle:

Rewards

For one eco-bag-sized (13” x 15”) dropped off, you’ll receive a chance to receive rewards:

Tote Bag
Cup Holder
Pouch Bag

Gifts can be claimed through our counters or via a sales representative and is only redeemable once.

Exclusive Promotions

In addition to redeemable gifts, you can avail special discounts when you drop off Urban Kitchen branded products,

SM Home and Robinsons Department Store

Drop off one eco-bag-sized (13” x 15”) collection of Urban Kitchen items to receive a 15% discount on your next Urban Kitchen regular-priced purchase (max discount: PHP 500 on a PHP 3,500 purchase).
Discounts are non-stackable and applied per transaction.

Metro Gaisano Departments Store

Customers who drop off one eco-bag-sized (13” x 15”) collection of Urban Kitchen items Urban Kitchen products during the collection period receive a 15% discount on all Urban Kitchen items that same day (single transaction only; SKU must be punched at checkout).

How to Claim

Gifts can be claimed through our counter or by contacting an Urban Kitchen sales representative in each participating store. Look for uniformed personnel with the Urban Kitchen name tag.

Together, we invite everyone to join this initiative and contribute to turning plastic waste into valuable, eco-friendly products.

Duration and participation may vary per store.

The Team

The following team members are instrumental in driving the Trash to Treasure initiative:

CHRISELDA CHUA

Chief Operating Officer (COO)
Chriselda spearheads the Trash to Treasure initiative securing retail and plastic upcycling partners to ensure the success of the program.

ADRIAN ALTEA

Retail Sales Operations
Adrian leads the Retail team, managing the dynamic demands of clients and customers. He serves as the primary coordinator with store heads, ensuring seamless operations and customer satisfaction on the collection drive.

KIMBERLY MANGALI

Program Officer
Kimberly assists in the coordination and execution of programs, working closely with the team to support project planning and implementation. Her role is vital in ensuring the smooth delivery of discarded products, sorting, and successful process of upcycling.

JOEL TRINIDAD

Operations
Joel oversees the Product Development team ensuring products and packaging are created with sustainability on top of mind.

REY ANNE BORJA

Marketing
Rey Anne oversees Marketing. She provides direction, guidance, and leadership to the Marketing team to achieve the company’s objectives and reach the most audience.

Solutions

At Trash to Treasure, we don’t just collect plastic waste—we transform it. Through innovative upcycling,
we ensure that discarded plastics are repurposed into valuable, durable materials instead of polluting our environment.

To date, we have been able to collect, sort, and transform your plastic products in this sustainable effort.

Our Impact So Far:

Total Kilograms of Waste Collected:

Total Kilograms of Waste Upcycled and Transformed:

By working with our partners—Precious Plastic Philippines, Sentinel Upcycling, and other sustainability advocates—
we give new life to plastic waste, turning it into eco-lumber and other functional products that support a circular economy.

Transparency & Accountability

We believe in full transparency. Every contribution makes a difference, and we track our progress through Live impact statistics
(updated regularly) and Digital Transparency Certificates for verified upcycling efforts.

Stay tuned for updates on how your plastic waste is making a tangible difference.

Contact Us

For inquiries related to the Trash to Treasure initiative, please fill up our form below:

On Sustainability

Why Sustainability Matters to Us
Driven by the devastating effects of climate change, particularly the destruction caused by Typhoon Carina, Max.Ideas Corporation, the maker of Urban Kitchen has become increasingly mindful of the environmental impact of its operations. While sustainable options have always been available, the declining cost of sustainable materials has made it more feasible to embrace these practices. This shift allows the company to actively reduce its plastic footprint and drive forward sustainability in its industry.

Urban Kitchen’s Commitment to Sustainability
The Trash to Treasure program enables Urban Kitchen to take significant strides in reducing its plastic footprint. By turning waste into valuable product. Urban Kitchen is positioning itself as a more sustainable brand that aligns with the growing need for eco-friendly solutions in the industry.